Marketing Mix

Saya menjalankan perniagaan ini berasakan teknik 4P. Saya menggunakanya sebagai panduan saya untuk menjalankan perniagaan saya denga penuh jayanya.

Product/Service

• What does the customer want from the product/service? What needs does it satisfy?
• What features does it have to meet these needs?
• Are there any features you've missed out?Are you including costly features that the customer won't actually use?

Place

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• Where do buyers look for your product or service?

• If they look in a store, what kind? A specialist boutique or in a supermarket, or both? Or online? Or direct, via a catalogue?

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Price

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• What is the value of the product or service to the buyer?

• Are there established price points for products or services in this area?

• Is the customer price sensitive? Will a small decrease in price gain you extra market share? 

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Promotion

Where and when can you get across your marketing messages to your target market?
Will you reach your audience by advertising in the press, or on TV, or radio, or on billboards? By using direct marketing mailshot? Through PR? On the Internet?

Sumber: http://www.mindtools.com